Recruitment advertising options
Last updated: November 29, 2022
Advertising job openings helps attract qualified and diverse talent from local, regional, and national markets. The UW posts all staff job openings on its website uw.edu/jobs as well as on a number of job boards. Hiring managers can use additional tools, such as social media sites, to further amplify job postings.
Job posting sites used for staff recruitments
To support UW’s diversity recruiting efforts, all jobs that are posted on the UW website also appear on DirectEmployers which includes the National Labor Exchange and all of the members of the DirectEmployers Job Syndication Alliance. Job postings also appear on individual state job boards when the job is located within that state. UW’s membership in HERC (Higher Education Recruitment Consortium) also advances diversity recruiting efforts by promoting UW jobs through the HERC job board and its affiliate sites.
Optional external advertising
While external advertising is optional, departments are encouraged to use advertising approaches to target a specific discipline, diverse professional associations, or networks. When adopting these advertising approaches, hiring managers should keep in mind the distinction between a job posting and job advertisement and ensure all job advertisements include required disclosures.
Social media platforms
Using your department’s social media platforms is a great way to advertise job openings and will help you reach a broader audience. Connect through your own personal network via LinkedIn or work with your department’s communications staff to share opportunities through your department’s social media channels or other networking and outreach platforms such as:
Use of social media for recruitment must adhere to the social media guidelines of the University and is not to be used for pre-employment hiring decision-making.
Resources to attract a diverse applicant pool
Hiring diverse talent requires us to actively work to attract diverse applicant pools, using outreach efforts, tools, and strategies to promote open positions and the benefits of working for the UW. Use diverse networks, professional associations and social media platforms to connect and attract a more diverse applicant pool.
Diverse professional associations
Diverse professional associations typically provide resources and networking opportunities for diverse populations in a specific industry or field. Most associations have job boards, and some offer other opportunities to connect with potential candidates. If members of your hiring teams are affiliated with a professional network, they may be able to post for little to no cost. Below are a sample of professional networks to consider in your attraction and outreach efforts:
- American Association of Blacks in Higher Education
- Disabled in Higher Education
- Hispanic Association of College and Universities
- American Indian Science and Engineering Society
- National Association of Asian American Professionals
- Association for Women in Science
- Out in STEM (oSTEM)
Diversity networks are large-scale affinity groups designed to provide support and help members with similar social identities and backgrounds advance their careers. These groups are not necessarily industry- or profession- specific, but are created by and for specific underrepresented populations. Connecting with and posting jobs within a variety of diverse networks can help cast the net wide and reach a more diverse audience. Below is a small list of potential diversity networks to consider in your outreach efforts:
The Office of Financial Management (OFM) State Human Resources also publishes lists of diversity recruitment resources for state agencies. UW does not endorse any specific site, but encourages you to research the different options available.
You can also partner with your Recruiter to help determine what options may be best your team.
Job advertisement requirements
All job advertisements must include an equal opportunity employer announcement as described on UW’s Equal Opportunity and Affirmative Action website.
Additionally, units are required to keep a copy of job advertisements and a tracking log of all external job advertisements for a specific recruitment.
State law requires disclosure of pay, benefits, and compensation information in job postings. A job posting is any solicitation intended to recruit job applicants for a specific available position that includes qualifications for desired applicants. All job postings on UW’s jobs website and on third-party sites that UW contracts with to list its postings include required pay, benefits and compensation information.
Job advertisements that do not meet the definition of job posting are not required to include wage, benefits, and compensation information as long as they do not advertise for a specific position and do not include qualifications for desired applicants.