Recruitment advertising options
Last updated: December 9, 2025
Advertising job openings helps attract qualified talent from local, regional, and national markets. The UW posts all staff job openings on its website uw.edu/jobs as well as on a number of job boards. Hiring managers can use additional tools, such as social media sites, to further amplify job postings.
Job posting sites used for staff recruitments
To support UW’s recruiting efforts, all jobs that are posted on the UW website also appear on DirectEmployers which includes the National Labor Exchange and all of the members of the DirectEmployers Job Syndication Alliance. Job postings also appear on individual state job boards when the job is located within that state. UW’s membership in HERC (Higher Education Recruitment Consortium) also advances recruiting efforts by promoting UW jobs through the HERC job board and its affiliate sites.
Optional external advertising
While external advertising is optional, departments are encouraged to use advertising approaches to target a specific discipline, professional associations, or networks. When adopting these advertising approaches, hiring managers should keep in mind the distinction between a job posting and job advertisement and ensure all job advertisements include required disclosures.
Social media platforms
Using your department’s social media platforms is a great way to advertise job openings and will help you reach a broader audience. Connect through your own personal network via LinkedIn or work with your department’s communications staff to share opportunities through your department’s social media channels or other networking and outreach platforms such as:
Use of social media for recruitment must adhere to the social media guidelines of the University and is not to be used for pre-employment hiring decision-making.
You can also partner with your Recruiter to help determine what options may be best your team.
Job advertisement requirements
All job advertisements must include an equal opportunity employer announcement.
Additionally, units are required to keep a copy of job advertisements and a tracking log of all external job advertisements for a specific recruitment.
State law requires disclosure of pay, benefits, and compensation information in job postings. A job posting is any solicitation intended to recruit job applicants for a specific available position that includes qualifications for desired applicants. All job postings on UW’s jobs website and on third-party sites that UW contracts with to list its postings include required pay, benefits and compensation information.
Job advertisements that do not meet the definition of job posting are not required to include wage, benefits, and compensation information as long as they do not advertise for a specific position and do not include qualifications for desired applicants.