Peg Marckworth
Integral Strategy Group, Principal
PHILOSOPHY STATEMENT
I work with organizations, teams and individuals to create brand identities that set them apart from the competition and catch the attention of the right people. I have a collaborative, strengths-focused approach which is based on seeing the potential in others and building on their strengths. I have a background in marketing, public relations and cognitive behavioral therapy that gives me a unique perspective on people’s unique attributes and how to highlight them. My real world and theoretical understanding of individual and group change helps my clients succeed.
AREAS OF EXPERTISE/RESULTS
- Branding yourself and your organization
- Showcasing your value within an organization
- Transitioning skills into a new career
- Developing a team identity
- Brand management
- Strategic planning
- Strategic communication
- Public relations
- Non-profit governance
EXPERIENCE / SELECTED PROJECTS
- In my role as branding consultant, I have helped professionals, business owners, non-profit organizations, and governmental organizations showcase their unique attributes through the development of a strong, well-defined brand.
- I have worked for more than 25 years in communications, including public relations, crisis communications, branding, lobbying and fundraising
- Author of Competition is Irrelevant: The Essential Workbook for Creating a Stand-Out Brand
CREDENTIALS
- Founder and President, Marckworth Associates
- Author of Competition is Irrelevant: The Essential Workbook for Creating a Stand-Out Brand
- 25+ year career in communications including co-ownership of an award-winning public relations firm, child welfare administrator, Washington State lobbyist, and family therapist
- Master of Social Work from the University of Washington
- Immediate Past President, Marketing and Communications Executives International (MCEI) Board of Directors
- Vice President, Major Donors & Endowment, E.B. Dunn Historic Garden Trust Board of Directors
SELECTED CLIENTS
In my role as branding consultant, I have helped professionals, business owners, non-profit organizations, and governmental organizations showcase their unique attributes through the development of a strong, well-defined brand.
Selected organizational and business clients include:
- Billings Middle School
- Columbia Legal Services
- Washington State Department of Social and Health Services
- Intensive Family Preservation Services
- Institute for Family Developments
- Just Better Brands
- McDonald Employment Services
- Seattle Public Utilities
- SelfDesign Graduate Institute
- Schreiber Starling Whitehead Architects
- Tilth Alliance