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UNIVERSITY OF WASHINGTON

Specification for Class

IHME INFORMATION SPECIALIST III

UW CODE AND REPRESENTATIVE GROUP

11853 (NE S 8 SEIU 925 IHME Non Supv)

CLASS SERIES CONCEPT

Within the Institute for Health Metrics Evaluation (IHME), carry out administrative and programmatic aspects of engaging and communicating with a wide variety of audiences through various forms of media and communication tools for advancing the uptake and use of IHME’s data in order to support the Institutes research mission.

BASIC FUNCTION

Advance data uptake by supporting Global Engagement team processes and strategy for building a global collaboration network that participates in IHME research and by supporting the strategy of publishing and monitoring effectiveness of communication outlets and strategies.

DISTINGUISHING CHARACTERISTICS

Under general direction, independently enhance the company's mission and brand through technical management of digital tools. Assist with defining and leading the engagement strategy for collaborator partnership and development, define audience acquisition strategies, and support leadership with content creation strategy related to IHME campaigns and overall research agenda as well as leading the implementation of the strategy.

TYPICAL WORK

Perform the work of the IHME Information Specialist II;

Research, create and implement a comprehensive system for measuring the impact, effectiveness and influence of the Institute’s digital communications;

Maintain and optimize systems to measure digital communications and to maximize content promoting IHME’s digital channels;

Coordinate closely with Global Engagement team in executing IHME’s digital strategy, to increase the Institute’s influence on Twitter, Facebook, YouTube, LinkedIn, and other social media platforms;

Research, create, and maintain an editorial calendar of external communications and promotional activities related to upcoming research studies to be published, speaking engagements of the Institute Director and other IHME leaders, and other efforts;

Lead in drafting narratives that communicate the Institute’s work effectively and succinctly; working with other IHME team members, coordinate written content creation as well as revisions to existing web content;

Translate complex research on local, national, and international population health into compelling text that is comprehensible to targeted non-scientific audiences;

Contribute to messaging and other outreach materials, such as brochures and other content aimed at translating IHME’s findings;

Providing counsel to members of the Global Engagement team and research teams in forming the strategic direction for content;

Collaborate with team members to set guidelines for tone, style, and voice, ensuring IHME presents a consistent message aligned with IHME’s brand strategy and platform;

Contribute written content and ideas for to internal distribution through newsletters and other internal platforms;

Learn the key personnel involved in each project, their roles and responsibilities, and how the different actors engaged on the projects interact with one another;

Develop an understanding of key institutional actors in global health – communications professionals, researchers, and leaders from inter-governmental organizations, research institutions, government agencies, and media outlets; understand how these stakeholders relate specifically to IHME projects either as collaborators or as key stakeholders;

Perform other duties as assigned.

MINIMUM QUALIFICATIONS

Bachelor’s degree in Social Sciences, Communications, Mathematics, Engineering, Public Health, or related field plus three years of work experience.

OR

Equivalent combination of education/experience.

CLASS SERVICE EXEMPTION

Public Information.

CLASS SPECIFICATION HISTORY

New to SEIU 925 11-10-2020 per PERC Case No. 132072-E-19.
Prior to 01-01-2021, this work in IHME was in professional staff job code 11538, Public Information Specialist (E S 8).